With the increasing amount of data being generated by businesses, data analytics platforms have become crucial for making sense of this data and extracting valuable insights. 

Data analytics platforms are powerful tools that allow organizations to collect, store, process, and analyze large sets of data. They provide a wide range of capabilities such as data visualization, reporting, and analysis that help businesses gain insights and make data-driven decisions.

These platforms are used across various industries and are essential for organizations looking to improve their operations and performance. In this article, we’ll discuss what are data analytics platforms and the different types of data analytics. We’ll understand why it is important to use data analysis software and take a look at some of the best analytics tools. Finally, how you can choose a data analysis tool.

What Are Data Analytics Platforms?

Data analytics platforms, sometimes known as business intelligence (BI), are software tools that allow users to collect, store, process, and analyze large data sets.

A comprehensive data analysis platform combines several technologies with different functions, such as predictive analytics, data visualization, location intelligence, natural language processing, and content analytics. Its primary objective is to transform all data types into insights that can significantly improve businesses.

These platforms typically provide a wide range of features, such as drag-and-drop interfaces, pre-built data connectors, and the ability to create custom visualizations and reports. Some platforms also offer advanced capabilities such as natural language processing and machine learning to help users extract insights from their data. 

What Are The Different Types Of Data Analytics?

There are several types of data analytics, including:

  • Predictive Data Analytics: Among all data analytics categories, predictive analytics appears to be the most popular. It entails using statistical models and machine learning to predict future events or conditions. Businesses can also utilize predictive analytics to find trends, correlations, and causal relationships in their data. 
  • Prescriptive Analytics: Prescriptive analytics' main goal is to suggest a course of action that will eliminate a potential problem or fully exploit a positive trend. Prescriptive analytics is contemporary to implement and maintain since it makes use of cutting-edge tools and technologies including machine learning, business rules, and algorithms.
  • Diagnostic Analytics: Utilizing facts from the past to guide your organization could be very beneficial. Analyzing data to determine causes and events or why something happened is known as diagnostic data analytics. Drill-down, data discovery, data mining, and correlation techniques are frequently used.
  • Descriptive Analytics: Descriptive analytics simply explains what occurred and modifies raw data from multiple data sources to provide significant insight into the past. However, without a reason, these results hardly indicate whether anything is proper or wrong. 
  • Statistical Analytics: This analysis includes dashboard-based data gathering, analysis, modeling, interpretation, and presentation. There are two subcategories in the statistical analysis:
  • Descriptive: Descriptive analysis use either all of the numerical data or only a subset of it. It depicts continuous data's averages and variances as well as categorical data's percentages and frequencies.
  • Inferential: Samples produced from complete data can be used in the inferential analysis. By using alternative samplings, an analyst might draw diverse conclusions from the same extensive data set.
  • Text Analytics: Text analysis, which is sometimes known as "data mining," makes use of databases and data mining technologies to find patterns in massive datasets. It converts unprocessed data into practical business knowledge. The easiest and most direct way to analyze data is probably through text analysis.
Types of data analytics

Why Use Data Analysis Software?

Data analysis software can be used by business and data analysts, data scientists, or other business stakeholders to prepare, model, and transform data to better understand the day-to-day performance of their business and guide decision-making. 

This software allows users to quickly and efficiently sort through large amounts of data, perform complex calculations and statistical analysis, and create visualizations to help communicate findings. 

A quick look at why the use of data analysis software is a no-brainer:

  • Enhanced Workflows: Without an analytics platform in place to be utilized throughout an organization, procedures can be sluggish and ineffective as interested parties look for data from numerous sources and request data from various personnel. Analytics software makes it simple for business users to exchange data analysis and data with internal and external stakeholders.
  • Improved Productivity: The days of having to sort through dozens or even hundreds of systems and needing a great deal of IT help are over. Anyone seeking data and data analysis, even typical corporate customers, can gain insights from their data using analytics platforms.
  • Time-Saving (Automation): With the majority of analytics tools, users no longer require a solid foundation in query languages. Instead, customers may automatically receive warnings, insights into their data, and notifications if the data has changed in any significant way thanks to capabilities like data discovery and root cause analysis.
  • Reduced Errors: Analytics platforms enable users to clean and prepare their data using techniques like data mapping and deduplication.

Best For Data Visualization

For small organizations who want to produce complex data visualizations, Microsoft Power BI is a great data analytics software. With the help of Microsoft Power BI, you can create complex, dynamic data representations from several sources. 

You can also convey essential business insights that help you succeed. You can easily create and maintain data reports and dashboards using this tool, and you can safely exchange them between apps.

Microsoft Power BI logo

Best For Business Intelligence

For companies searching for business intelligence, Tableau is the best data analytics software. Data analytics software Tableau is popular in business intelligence. With its integrated visual best practices, it aids users in seeing and understanding data. Tableau is a popular option for enterprises of all sizes because of its scalability and efficiency. 

Tableau includes Einstein Discovery AI as a part of Salesforce, making it an even more potent data analytics tool.

It offers two hosting options: using Tableau Online or hosting on your server if you have the necessary IT capabilities. With millions of people who can provide guidance and support, the Tableau Community is an excellent resource if you need assistance getting started. Tableau is an extremely flexible data analytics tool since it offers a wide variety of interfaces and APIs (Application Programming Interfaces).

Tableau logo

Best For Machine Learning

Qlik Sense is best suited to businesses wishing to apply machine learning. Qlik Sense employs machine learning (ML) to aid users in better comprehending and using data. It delivers a comprehensive set of enhanced capabilities, such as AI-generated analyses and insights, automated creation and data prep, search and natural language interaction, machine learning, and predictive analytics.

Organizations of all sizes can benefit from unparalleled analytical performance and adaptability because of its high-performance software-as-a-service (SaaS) and hybrid cloud architecture. Its artificial intelligence (AI) capabilities can produce prognostic calculations that your business can act on whether it's running on-premises, in the cloud, or through SaaS.

Qlik logo

Best For Data Exploration

Looker is most suitable for companies that wish to use data to visualize patterns and significant characteristics. Looker excels at data discovery and adds value by giving teams new perspectives. It can simply combine with other tools you use because it is a component of the Google Cloud Platform. Additionally, Looker has a strong API  (Application Programming Interface) that enables you to create unique apps on top of the data it offers. Additionally, you can maintain a multi-cloud data environment and prevent database lock-in thanks to its support for several SQL (Structured Query Language) dialects.

With its blocks feature, you can seamlessly integrate data visualizations into your workflow. Looker offers you the freedom to run it however you want because it supports hosting on public clouds like AWS (Amazon Web Service) and Google Cloud Platform, as well as in multi-cloud and hybrid setups.

Looker logo

Best For Instant Metrics

For companies of all sizes seeking immediate insights from their data, Klipfolio is the ideal data analytics software option. Klipfolio enables customers to consolidate all of their metrics in one location, it is the ideal data analytics software for quick metrics and confirming business choices. Users can import, alter, and show data in any way they wish using the robust data modeler.

One of its features, PowerMetrics, records historical data so that users may quickly compare periods and examine past patterns. This data analytics program is simple to use and doesn't call for coding expertise.

Klipfolio logo

Best For Robust Insights

Businesses seeking solid insights are served better by Zoho Analytics. Zoho Analytics is made for powerful insights. It interfaces with many different sources, such as files and feeds, well-known business apps, cloud and on-premise databases, and customized apps. It also features a user-friendly connection interface.

It has easy drag-and-drop user interfaces enhanced with AI (Artificial Intelligence) and ML (Machine Learning) capabilities, as well as self-service data preparation and administration capabilities. Because of its many APIs, (Application Programming Interfaces). Zoho Analytics can be easily enhanced. Both the iOS and Android operating systems support its mobile application.

Zoho Analytics logo

Best For Streamlining Workflows

Domo is a data analytics tool best suited for companies wishing to automate processes. Domo is a data analytics tool that is most effective for simplifying processes. You may choose among packages that include data storage and query volumes with sub-second inquiries at scale using Domo.

 Domo logo

How To Choose A Data Analysis Tool 

The demands of the team and the kinds of data your business deals with will determine which data analysis software is appropriate for your business. Open-source alternatives that are less expensive could initially match the budget of the organization, but the human resources required to adapt and manage the software without any support might rapidly outweigh the savings.

Here are other factors to consider when choosing a data analysis tool:

  • Data Types and Formats: Make sure the tool can handle the types of data you will be working with, such as structured, semi-structured, and unstructured data.
  • Analysis Needs: Identify the specific tasks you will be performing, such as data cleaning, visualization, or machine learning, and look for a tool that supports those capabilities.
  • Scalability: Consider whether the tool can handle large amounts of data and can be easily integrated with other tools or systems.
  • Ease of Use: Look for a tool that is user-friendly and has a clear and intuitive interface.
  • Support: Check if the tool has a strong user community and if the developers provide regular updates and bug fixes.
  • Cost: Compare the costs of different tools, including upfront and ongoing expenses.
  • Expertise: The level of expertise of the users who will be using the tool. 

It is important to get satisfying answers to your questions concerning the best analysis tool for your project.

We can assist you in finding the ideal data analysis software for your business. Our data analysis experts are willing to walk you through the process. We all know a wrong choice would be bad for business. 

Final Thoughts

Data analytics platforms play a crucial role in today's business world by providing organizations with the tools and insights they need to make data-driven decisions. These platforms are designed to help users collect, process, and analyze large amounts of data, and are typically offered as software as a service (SaaS) solutions.

While each platform has its unique features and capabilities, they all share the common goal of helping organizations gain valuable insights from their data. As data becomes an increasingly valuable asset for businesses, the importance of data analytics platforms will continue to grow.

If you’re looking to improve your business through the use of data analytics software, we implore you to contact us to get started. We’re ready to provide you with the best data centric low code solution available in the market.

Rasheed Rabata

Is a solution and ROI-driven CTO, consultant, and system integrator with experience in deploying data integrations, Data Hubs, Master Data Management, Data Quality, and Data Warehousing solutions. He has a passion for solving complex data problems. His career experience showcases his drive to deliver software and timely solutions for business needs.